For Comedy Central and The Colbert Report, sponsor of this year’s U.S. Olympic Speed Skating Team, the trek of the torch to Whistler, British Columbia brings an opportunity to engage more deeply with their fans.
Colbert and Comedy Central teamed with enter:new media to create a custom Facebook tab to act as the social media headquarters for the show’s “Skate Expectations” campaign.
This custom, updatable application, provides fans access to a curated selection of videos and articles related to the U.S. Speed Skating team, the Winter Olympics and ColbertNation.com. Colbert’s Twitter feed, @StephenAtHome, is woven into the application, affording fans the chance to expand their relationship with the show across social media platforms.
