The buzz and controversy surrounding Facebook’s forthcoming “Like vs. Fan” terminology change overshadowed another potential game-changer announced by Facebook last week – the creation of Community Pages. While this change may make it easier for brands to claim to their own “official” Facebook turf, it also opens a new set of marketing opportunities and challenges.
Facebook’s goal for the Community Pages initiative is to create greater distinction between users’ efforts to build unofficial communities relating to brands, entertainers and other public figures and the planned and targeted efforts of brand owners and managers.