The new Fan Box is essentially a free Facebook Connect widget brands can add to their existing website(s) to enable visitors to become a Facebook fan without ever actually leaving the site.
The Fan Box replaces the static “Find us on Facebook” button and should help brands better leverage their existing site traffic to build their Facebook community. The Fan Box can even be customized to highlight recent status updates, number of fans, videos, etc.
Brands need to not only determine where to place Fan Boxes on their site(s) but which features to leverage. We are currently testing different executions to determine best practices. For example, you can see an example of our test of the Fan Box right below the real-time Twitter feed on the YMI Obsessed Blog. We are also moving quickly to implement the Fan Box into the canvas pages of certain Facebook applications.
We’ll provide an update as the real impact of this new widget comes into clearer focus.
