One of the biggest developments on Facebook over the last couple of weeks has been the Facebook Username Landrush – basically a vanity URL for profiles. While this service was only available to Facebook’s top advertisers prior to June 13th, any business public profiles with over 1,000 fans can now apply. (After June 28th, usernames will be available to business public profiles with under 1,000 fans.)
The initial launch of this feature caused such a stir that it was covered on CNN, yet the big question remains – what exactly does this mean to marketers?
Our take is that these custom URLs make it substantially easier for our clients to integrate Facebook into their overall marketing mix. Once upon a time, social networks were viewed simply as another tool to drive traffic to a brand’s main web site. As Facebook’s ability to create brand value in its own right has become increasingly clear, it now makes sense for brands to use their FB presence as a major call to action across email, print, tv, radio, billboards, web, and live events…
In April, Vitamin Water broke new ground by using their Facebook Public Profile as their primary call to action for their multi million dollar campaign around Vitamin Water 10. How will you leverage your brand’s new Facebook URL?
Look for upcoming profiles on how enter:new media’s clients are fully integrating their Facebook presence into their entire marketing mix.
