enter:new media

Social Commerce is Fashionable: Mark Curtis at Fashion 2.0

Kelly Samardak — Mon, 16 Apr 2012 21:14:51 +0000

Mark Curtis, Found and Presidient, enter: new media is heading to the Greenhouse to cultivate some vegetables this afternoon. No, no he’s not. He’s heading to GreenHouse at 150 Varick to speak on a panel of experts on Social Commerce at the Fashion 2.0 Meetup. He will be joined by Rooly Eliezerov, President & Co-founder, Gigya Inc., Kat Griffin, Corporette. Kat Griffin is the publisher of Corporette.com, and Max Samis, Sales & Business Development, Bitly.

If you forgot to get tickets to attend, don’t worry, there are still some spots left: Attend Fashion 2.0

Major League Baseball Teams compete on the social media playing field

Kelly Samardak — Fri, 13 Apr 2012 14:15:42 +0000

Stats-loving baseball fans can get even more geekd up about the 2012 Major League Baseball season: Now they can influence their teams stats… on the social media diamond. We teamed up with popular Cleveland Indians fan blog “Did The Tribe Win Last Night?” (“DTTWLN”) to launch a new online competition that pits Major League Baseball teams against each other in a season-long race to create the most fan engagement on Facebook. Initially, the competition is focused on the five teams in the American League Central Division.

While enter:new media powers the tracking metrics, the DTTWLN blog is providing weekly analysis and commentary allowing fans to follow along and participate. The competition is tracked via a standings application accessed through DTTWLN’s Facebook page. Each team receives “points” for tracked fan activity attached to their Facebook posts. A more advanced aspect of the competition is relying on key principles of Facebook’s Edgerank algorithm for rewarding more points for “heavier” social actions. For instance, when a team’s post receives a fan “like” it gains one point, while it will be rewarded 10 points if a fan “shares” that post.

Our President and founder, Mark Curtis, posted a great in-depth analysis and explanation on DTTWLN.

From Print to Platform and Back Again – TV Guide’s Cheers & Jeers

kate — Tue, 07 Feb 2012 18:23:21 +0000

More and more of our entertainment clients are asking us to help them find ways to bring their traditional content to a social platform. The goal is to take advantage of crowd sourcing and real time response to bring a fresh take to an established piece of the brand. Recently, TV Guide Magazine tasked us with connecting its popular “Cheers and Jeers” feature to its Facebook community, thereby increasing engagement.
Cheers and Jeers is a regular section on the back page of each issue of TV Guide Magazine where Bruce Fretts assigns TV-related events and news a thumbs up (“Cheers”) or thumbs down (“Jeers”). The editors wanted to give their fans a chance to share their opinions on the same topics.

Our solution was an integrated campaign for the TV Guide Facebook Page featuring a news feed poll where users are presented a daily piece of TV news which they can “Cheer” or “Jeer”. As they vote, the Cheers & Jeers thermometer reflects the consensus. The news feed housing ensures increased engagement and virality for each Like and Comment, similar to our news feed magazine. On the tab level, users can click-through to the Cheers & Jeers archive and re-visit previous polls, and comment on the day’s content.

Why should Facebook fans vote and Comment? Each week a result from the Cheers & Jeers on Facebook will be featured in the magazine along with Comments from fans. A true 360 experience.

Breaking Down Facebook’s “Talking About This” Metric.

Shane — Fri, 20 Jan 2012 14:55:17 +0000

Facebook’s “People Talking About” – What Does It Mean?

Last October, Facebook introduced the “People Talking About This” metric as part of its Insights offerings – but many people don’t even know what it means. Let’s see if we can’t end the mystery.

In short, “People Talking About” measures the number of unique users who have created a “story” about a page in the past week. A story can be anything that can appear in a user’s News Feed, for example:

• Likes
• Wall posts
• Post Likes
• Comments
• Shares
• Question answers
• RSVPs
• Page mentions (using the @ tag)
• Photo Tags
• Check ins
• Recommendations

The metric focuses on unique users talking about the Page, not total stories created. For example, if a user Likes a post, comments on it, and then Shares it — this will only count as one addition to your “People Talking About” total. Individual posts also have a People Talking About This metric attached to them. It measures the unique users who Like, Share or Comment on that post.

So why should community managers care about this score? One, its public. Everyone (including your competitors) can easily see this score. Two, success in social media is massively dependent upon sustained engagement – not fan count. The “People Talking About” metric is one way to measure your active engagement.

For instance, Kenneth Cole currently has 185,000 fans compared to J.Crew’s 400,000 fans. Would it be fair to say that J.Crew is more than twice as successful as Kenneth Cole on Facebook?

Not so, according to the People Talking About metric. This shows nearly identical number of actively engaged fans. And Kenneth Cole is accomplishing this with 46% of the total fan size.

It’s important to remember that many of Facebook Insights metrics are not delivered in real time. The “People Talking About” measurement is no different. The most recent data you’ll be able to see will be from two days prior.

Do you like this new metric? We’d love to hear your best tips for keeping engagement up on your Page!

enter and Vince Camuto Start The New Year Off On The Right Foot!

kate — Tue, 17 Jan 2012 21:18:02 +0000

We love a new pair of shoes any time of the year, but this month Vince Camuto chose enter:new media to concept, develop and execute a solution to boost viral engagement and fan growth on its Facebook Page and we responded by creating a Daily Giveaway application! To celebrate the new year and reward its fans, Vince Camuto gave away a pair of shoes every day for two weeks!

The campaign included a fan exclusive application that let users choose their favorite Vince Camuto shoe and share their love on their Facebook profile. Each day, Vince Camuto would select a winner who was gifted their favorite pair of shoes. The application has enjoyed fast entries and has helped the brand surpass their goal of 100,000 fans!

Users access the application first by Liking the Vince Camuto Facebook Page. Users are prompted to enter their name, email and agree to the terms and conditions before they are taken to an instructions page with three pairs of shoes. Users choose their favorite shoe by entering the name in the comments box below and why they LOVE them. Once they hit Post they are instantly entered to win their favorite pair and the post appears on the application’s feed.

But here’s what makes the application viral: their comment is posted to their Timeline and friends’ News Feeds encouraging them to Like the comment. Users who Like the comment have their “Like” posted to their own Wall. The user with the most Likes wins their favorite pair of shoes.

enter:new media helps Real Simple make the internet a nicer place!

kate — Thu, 12 Jan 2012 20:45:36 +0000

At enter:new media, we love creating custom solutions for our clients! This week, we’ve teamed up with Real Simple to launch a Facebook application in support of their Be Nice On The Internet Week campaign. Real Simple is redefining those rude acronyms which people use in day-to-day communications (WTF, KISS, FU etc.) in an attempt to re-introduce some civility to the web.

The application encourages users to share new definitions of NSS (negative social shorthand) that Real Simple has created in the form of e-cards. For example, they’ve redefined WTF as “Why, That’s Fabulous!” In addition, users are encouraged to create e-cards that include their own new definition of these negative acronyms. Users can then vote for their favorite fan-created cards in the gallery, and encourage their friends to vote for their card. The four cards with the most votes at the end of the week will be featured on RealSimple.com.

Real Simple is driving to the application through a link on its homepage as well as through site promotion, magazine promotion, status updates, tweets and newsletters to its social communities. The application has become very popular with over 2,300 cards created in the first few days.

Closing Ceremony: Wesley Berg’s “Fair Chase”

kate — Thu, 12 Jan 2012 15:49:50 +0000

Please join us tonight at the enter:gallery for drinks and hors d’oeuvres to celebrate the closing of Wesley Berg‘s “Fair Chase”, a collection of charcoal drawings. See more of his amazing portfolio here.

Thursday, January 12, 2012

7:00pm – 9:00pm

enter:gallery

60-62 East 11th St, 3rd Floor

Shopping madness and customer service turns to social: Fashion Roundup!

kate — Thu, 15 Dec 2011 15:27:24 +0000

Bergdorf Goodman Gets On Google+

Bergdorf Goodman isn’t a stranger to social media as the department store is on Twitter, Facebook, Pinterest, among others and now they are taking on new social contender, Google+. By intertwining exclusive content, brand voice, and in-store and product announcements, the retailer is aiming to continue to connect with consumers on the additional platform.

Redesigning YouTube, Revamping Flipboard and Social Integrations for Netflix: Entertainment Roundup!

kate — Thu, 08 Dec 2011 21:28:54 +0000

Are Shazamable Films The Future?

Shazam is getting cozier with the TV and film industry, partnering with 20^th Century Fox to promote the new Chipmunks movie “Chipwrecked”. When the film is tagged using Shazam, users can access exclusive content such as music downloads, trailers and additional clips. Shazam has previously partnered with ABC to create taggable promos for Grey’s Anatomy.

eBay Exclusives, Stylish iPhone Apps and Karl Lagerfeld’s New Collection: Fashion Roundup!

kate — Wed, 07 Dec 2011 19:05:29 +0000

Rebecca Minkoff Offers Ebay Exclusive

Rebecca Minkoff goes geek-chic with her tech-driven designs exclusively for Ebay’s Fashion Vault. From a studded iPad envelope clutch to a cheetah-printed iPhone case, this online-only event offers trend for the techie.