Social Media Strategy


Breaking Down Facebook’s “Talking About This” Metric.

  Facebook’s “People Talking About” – What Does It Mean? Last October, Facebook introduced the “People Talking About This” metric as part of its Insights offerings – but many people don’t even know what it means. Let’s see if we can’t end the mystery. In short, “People Talking About” measures the number of unique users…

enter and Vince Camuto Start The New Year Off On The Right Foot!

vincecamuto4 - Copy

                                      We love a new pair of shoes any time of the year, but this month Vince Camuto chose enter:new media to concept, develop and execute a solution to boost viral engagement and fan growth on its…

Finally! Branded Pages on Google+

hnm

                                  After toying for a while with branded pages for select brands like Ford, Googe+ has finally launched branded pages across its entire platform.  Here’s what you need to know:   Pages look similar to Google+ Profiles, differentiated by…

The (American) Eagle Has Landed!

11-11-07_AE_Newsfeed_Mag_Launch

                        It’s pretty scary that the holidays are right around the corner. Holiday lights have already kicked Halloween candy to the curb. What’s not scary is when retailers take the zing out of gift shopping by practically doing it for you.  We worked with…

Facebook Page Insights Updated, Now Including “Talking About This”

11-10-07_Insights_New

                        Today our page admins discovered an announcement at the tops of their screens when they logged in. This notice announced yet another change to Facebook, one that has already been buzzed about: New Facebook Pages Insights. It is available as a preview currently,…

Change Or Die! Entertainment Evolves With Facebook

11-09-23_Ent_Roundup_featured

                              This week is all about ch-ch-ch-ch-changes with Facebook! Facebook TV: What You Need To Know – Facebook has partnered with the likes of Netflix and Hulu. – Once you allow it, Facebook will track in real-time every episode of TV…

New Profiles, Next Version Open Graph, And The Story Of Your Life Unveiled At f8

11-09-22_F8_Featured_Images

                        From their FAQ (or F8Q…), “f8 is for developers, entrepreneurs and innovators building a more social web by defining tomorrow’s websites, apps and devices” Where attire is “No suits. Seriously.” And today, it was the place a MUCH hyped announcement about Facebook was…

Urban Outfitters Enriches Users’ News Feeds

11-09-09_Urban_Outfit2

                              It’s always fun when fashion brands want to play with our new toys.  We happily partnered with Urban Outfitters on not one, but two newsfeed magazines. “LIKE” Urban Outtfitters on Facebook and take a tour! Our news feed magazine is…

Did You Take A Stand With Kenneth Cole?

06Fall_WDYS_Issues_v12_4

                            We recently partnered with Kennneth Cole on the launch of their “Where Do You Stand?” campaign. We gathered together high profile bloggers who took their stands on Guns, Pro-Choice, Gay Rights and War – topics not without passionate debate. We love…

Serving Up The U.S. Open With Tennis Channel

Andy Roddick photos

                                        We are having a BLAST with Tennis Channel and the U.S. Open, despite the rain. Today the sun is poking through the clouds and it’s game on! We’ve partnered on some really fun initiatives with…