Social Media Strategy


Major League Baseball Teams compete on the social media playing field

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Stats-loving baseball fans can get even more geekd up about the 2012 Major League Baseball season: Now they can influence their teams stats… on the social media diamond. We teamed up  with popular Cleveland Indians fan blog “Did The Tribe Win Last Night?” (“DTTWLN”) to launch a new online competition that pits Major League Baseball teams…

From Print to Platform and Back Again – TV Guide’s Cheers & Jeers

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More and more of our entertainment clients are asking us to help them find ways to bring their traditional content to a social platform.  The goal is to take advantage of crowd sourcing and real time response to bring a fresh take to an established piece of the brand. Recently, TV Guide Magazine tasked us…

Breaking Down Facebook’s “Talking About This” Metric.

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Facebook’s “People Talking About” – What Does It Mean? Last October, Facebook introduced the “People Talking About This” metric as part of its Insights offerings – but many people don’t even know what it means. Let’s see if we can’t end the mystery. In short, “People Talking About” measures the number of unique users who…

enter and Vince Camuto Start The New Year Off On The Right Foot!

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                                      We love a new pair of shoes any time of the year, but this month Vince Camuto chose enter:new media to concept, develop and execute a solution to boost viral engagement and fan growth on its…

Finally! Branded Pages on Google+

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                                  After toying for a while with branded pages for select brands like Ford, Googe+ has finally launched branded pages across its entire platform.  Here’s what you need to know:   Pages look similar to Google+ Profiles, differentiated by…

The (American) Eagle Has Landed!

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                        It’s pretty scary that the holidays are right around the corner. Holiday lights have already kicked Halloween candy to the curb. What’s not scary is when retailers take the zing out of gift shopping by practically doing it for you.  We worked with…

Facebook Page Insights Updated, Now Including “Talking About This”

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                        Today our page admins discovered an announcement at the tops of their screens when they logged in. This notice announced yet another change to Facebook, one that has already been buzzed about: New Facebook Pages Insights. It is available as a preview currently,…

Change Or Die! Entertainment Evolves With Facebook

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                              This week is all about ch-ch-ch-ch-changes with Facebook! Facebook TV: What You Need To Know – Facebook has partnered with the likes of Netflix and Hulu. – Once you allow it, Facebook will track in real-time every episode of TV…

New Profiles, Next Version Open Graph, And The Story Of Your Life Unveiled At f8

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                        From their FAQ (or F8Q…), “f8 is for developers, entrepreneurs and innovators building a more social web by defining tomorrow’s websites, apps and devices” Where attire is “No suits. Seriously.” And today, it was the place a MUCH hyped announcement about Facebook was…

Urban Outfitters Enriches Users’ News Feeds

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                              It’s always fun when fashion brands want to play with our new toys.  We happily partnered with Urban Outfitters on not one, but two newsfeed magazines. “LIKE” Urban Outtfitters on Facebook and take a tour! Our news feed magazine is…