Entertainment
From Print to Platform and Back Again – TV Guide’s Cheers & Jeers
More and more of our entertainment clients are asking us to help them find ways to bring their traditional content to a social platform. The goal is to take advantage of crowd sourcing and real time response to bring a fresh take to an established piece of the brand. Recently, TV Guide Magazine tasked us…
enter:new media helps Real Simple make the internet a nicer place!
At enter:new media, we love creating custom solutions for our clients! This week, we’ve teamed up with Real Simple to launch a Facebook application in support of their Be Nice On The Internet Week campaign. Real Simple is redefining those rude acronyms which people use in day-to-day communications (WTF, KISS, FU etc.) in an attempt to re-introduce…
Serving Up The U.S. Open With Tennis Channel
We are having a BLAST with Tennis Channel and the U.S. Open, despite the rain. Today the sun is poking through the clouds and it’s game on! We’ve partnered on some really fun initiatives with…
Real Life Change: An Inspiring Project for Everyone
“The innovative sharing platform, Real Life Change, allows fans of A&E programs such as Heavy, Intervention, and Hoarders to connect with each other on a deeper level. By creating a community of positive support, users are made to feel as though they are not alone in their desire make to positive changes. In addition to…
Introducing Show Finder: Our Recommendation Solution for A&E
“In order to help fans of A&E discover more shows from the network, we created the new Show Finder application, now deployed across all show Facebook pages. Built on enter:new media’s Recommendation Application, the Show Finder not only provides overviews of the full line up, but also suggests related A&E shows you may also like….
Heavy Livestream Experience
We are very pleased with the overwhelming viewer response to the Heavy live chat and exclusive live streaming video event. The ability for fans to submit questions during the show and have them answered via live video proved really powerful. The event drew amazing numbers and completely spiked the Facebook fanbase. It was also personally…
A&E TV Hits Record Numbers With Online Event to Wrap Up Glades Season 1
A&E TV reported record numbers online during the Season Finale Fanchat and Live Video Q&A for the finale of the hit drama The Glades on Sunday, October 3rd 2010. AETV.com scored its 3rd best hour of all time during the event resulting in the 6th best day of year. The traffic in unique visitors, visits…
The (Colbert) Nation Loves Our Latest Custom Facebook Tab
For Comedy Central and The Colbert Report, sponsor of this year’s U.S. Olympic Speed Skating Team, the trek of the torch to Whistler, British Columbia brings an opportunity to engage more deeply with their fans. Colbert and Comedy Central teamed with enter:new media to create a custom Facebook tab to act as the social media…
iVillage contest entices Facebook users to act
The purpose of social media marketing is engagement. Rather than merely amass legions of fans who forget about you once they click, you need to deliver unique opportunities for them to click, comment and forward. Social media use, in this manner, reinforces brand visibility, cultivates loyalty and triggers an interest in other fans to…
