enter: new media

Fan Exclusive Video – LIVE and only on Facebook.

What’s it like to walk the red carpet? How will you handle the rush of paparazzi fighting for the perfect shot of you from every direction? Can you keep your composure as you stride right past the hottest international models, Hollywood A-listers, legendary artists, New York social elites, and even Donatella Versace herself? Thousands of Versace Facebook Fans had the chance to find out via an exclusive live broadcast from the Red Carpet at the Whitney Gala & Studio Party to support Art Unites. Yet another exclusive perk of being a fan of Versace’s official Facebook page.  Check out more images from the red carpet, or watch it on demand.

Versace knows how to launch a twitter profile! Within hours of debuting their first official Twitter presence, we were on the ground live tweeting from their 5th Ave boutique partying it up on Fashion Night Out (#FNO). Tweets never looked hotter as we caught supermodels Chanel Iman and Hana Soukupova posing for a packed house.

On Valentine’s Day the enter team showed some love to Giftybox with a placement on NBC Today Show’s “Valentine’s Day Gifts for under $50” segment! Giftybox’s Classes package was the star of the show -after all, who doesn’t want to be sent on a tango, salsa, dog training, martial arts, yoga, knitting, jewelry making, photography, music, painting class experience?

Karl Karaoke - Hot!

What do Karl Lagerfeld, Karaoke and (our client) Giftybox all have in common? They were all a part of last week’s reader Photoshop challenge on Racked.com. This popular shopping blog ran a Karl Lagerfeld Photoshop contest featuring two GiftyBox products as the big prize.

According to the blog, the contest got “completely out of hand”. There is Karl clipping his toenails in front of his cabin. Karl shoveling snow in Vermont. Karl fishing, riding the subway…and my personal favorite Karl hot tubbing with the chicks from the Girls Gone Wild. Go Karl Go Karl Go.

It’s a tradition as old as Amazon. The Monday after Thanksgiving is the biggest online shopping day of the Year.

So how can your PR team help you maximize your results on the big day? What id we turned “the big day” into “the big week?” For client GiftyBox, we helped turned Ctber Monday into Cyber Week with new placements and  promotions hitting online gift guides, blogs, and sites every day. We didn’t stop there. The hits keep coming as we make our big punch to get the word out about the coolest experiential gift idea available- www.giftybox.com

Michele Trachtenberg

The stars seem to be lining up for WeightView. Perfectly timed with the soft-launch of WeightView’s new Facebook application, enter’s communications team snagged a choice placement in this celebrity weekly featuring our client and the new FB application. Combined with the grass roots buzz and blog placements our team arranged, Life&Style’s coverage drove a flood of over 1,500 organic app installs within three days of the issue hitting the street.