TopRank’s “Online Marketing Blog” hit on a topic this week that nearly all of our current clients can identify with – the importance of content planning in social media strategy and execution. Social communities demand value from brands in exchange for their time, attention, interaction, and engagement. While there are many ways to deliver value in social media, content is king. Creating content strategies that reinforce brand goals and contribute recognized value to community members is essential. Likewise, it is critical to effectively execute those strategies across multiple social platforms like blogs, twitter, and Facebook.

As this is so often a key factor in the success of social media strategies, we will be sharing more best practices, tips and real-world examples of social media content management with you over the coming months.

If it wasn’t enough that we created the #1 FB application for WV, according to WeFollow, WeightView is now the #1 tweeter in the weight category. We started tweeting for WeightView only a few months ago and it has taken off beyond our expectations. We truly believe the secret to this success is, well… we take that back, it is not a secret at all. We mix up the type of things we tweet about, such as post links to interesting articles, comment on what others in the community are doing, and engage with our community with frequent one-on-one conversations. Most importantly, we provide motivation, which is what WeightView is all about!

We got Parenting magazine to give  WeightView a shoutout this month in their piece, “Working in Working out”. The story gives moms tips on how-to fit excercise into their busy day, and it recommends using WeightView as a visual motivator for achieving their weight loss goal!

Advertising Age reported this week that more and more sites such as Café Mom, Evite, Tagged.com, Twitter, PerezHilton.com, and Dlisted are all receiving a greater portion of their traffic from Facebook than from the big “G.” We see this as being the beginning of a major shift in power. Watch for two things to happen:

1. More budgets once designated for SEO to shift to FB management.
2. Look for news reports of Google making a play to buy Twitter.  Now that would make things really interesting.

It wasn’t enough that virtually everything else changed about the business pages this week – they even changed the name. Business “Pages” are now called “Public Profiles.”

AHHHHHHHHHHHH! The latest promotion on the video upload site we created for VH1 has been frighteningly successful.

To help promote the season finale of the VH1’s show “Scream Queens” users were asked to upload videos of themselves screaming into the camera. The payoff? The best, most blood curdling screams were featured ON AIR in prime time during the channel’s Night of 1000 Screams promotion.

Congrats to enter employees Ram Reddy and Kelly Mcklosky who both rose to the challenge with video screams so convincing they made the final cut on air! Check it out here.

Many thanks to the enter:communication team for starting to get the music scene involved too!

The indian in the cupboard vs. Stuart Little

In a true labor of love, the new media team just released a new Facebook poll to determine the greatest storybook character of all time!

Storytime Smackdown can be found on the Kaplan Test Prep Facebook page and is the result of a partnership between our client, Kaplan Test Prep and Reading Is Fundamental.

Check it out each week as the poll goes through a NCAA Tourney-like format complete with character