enter: new media

YMI Jeans takes the value of its relationship with its fans on Facebook very seriously. Whether it’s giving away a free pair of jeans or a Fan-exclusive Shopping Spree, YMI is making every effort to make sure its fans get the royal treatment. Recently, YMI is also using conversations on Facebook to provide an extra layer of customer care for online shoppers. Recently, the brand even let fans choose the image for their upcoming ad capmaign! Now that’s impressive. The result? The YMI / enter:new media team is quietly setting new standards for how to nurture a focused, passionate group of brand ambassadors.

TopRank’s “Online Marketing Blog” hit on a topic this week that nearly all of our current clients can identify with – the importance of content planning in social media strategy and execution. Social communities demand value from brands in exchange for their time, attention, interaction, and engagement. While there are many ways to deliver value in social media, content is king. Creating content strategies that reinforce brand goals and contribute recognized value to community members is essential. Likewise, it is critical to effectively execute those strategies across multiple social platforms like blogs, twitter, and Facebook.

As this is so often a key factor in the success of social media strategies, we will be sharing more best practices, tips and real-world examples of social media content management with you over the coming months.

AHHHHHHHHHHHH! The latest promotion on the video upload site we created for VH1 has been frighteningly successful.

To help promote the season finale of the VH1’s show “Scream Queens” users were asked to upload videos of themselves screaming into the camera. The payoff? The best, most blood curdling screams were featured ON AIR in prime time during the channel’s Night of 1000 Screams promotion.

Congrats to enter employees Ram Reddy and Kelly Mcklosky who both rose to the challenge with video screams so convincing they made the final cut on air! Check it out here.

Many thanks to the enter:communication team for starting to get the music scene involved too!

The indian in the cupboard vs. Stuart Little

In a true labor of love, the new media team just released a new Facebook poll to determine the greatest storybook character of all time!

Storytime Smackdown can be found on the Kaplan Test Prep Facebook page and is the result of a partnership between our client, Kaplan Test Prep and Reading Is Fundamental.

Check it out each week as the poll goes through a NCAA Tourney-like format complete with character