Blog Archives


Facebook’s New Privacy Settings: Five Brand Marketing Implications

Facebook-Logo

Facebook took a big step in the right direction today by announcing a set of new privacy settings. The features, which will be rolled out in the coming weeks, will give users greater privacy control, and it seems this will not come at the expense of existing functionality. Translation: the new privacy settings are unlikely…

Facebook F8: Breakdown of Changes

As expected, Facebook made some pretty big announcements at their F8 conference this week. We asked our development lead, Morley Zhi, for an analysis of the changes and what opportunities these present for our clients.  Here’s a quick rundown of the changes: The Open Graph With its development of the Open Graph API, Facebook is…

iVillage contest entices Facebook users to act

cutest kids

  The purpose of social media marketing is engagement. Rather than merely amass legions of fans who forget about you once they click, you need to deliver unique opportunities for them to click, comment and forward. Social media use, in this manner, reinforces brand visibility, cultivates loyalty and triggers an interest in other fans to…

Social Media Impact with a Personal Touch: The Versace Wishlist

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The luxury market resisted online marketing for years, fearing brand degradation and that additional investment wouldn’t yield a return. Yet, this thinking is changing, quickly. The ubiquity of internet and social media use includes the high net worth market. Skipping the social media space thus means passing on a rare opportunity to engage the core…

YMI Jeans: A Clear Case for Social Media ROI

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To promote a brand through social media, sometimes, you have to focus on everything else. When we developed a social media marketing effort for YMI Jeans, it became clear that the target market was looking for more than the new styles and products that our client wanted to sell. To reach its goal, we created…

Lauren Merkin: Social for the Holidays

merkin

Lauren Merkin is looking to increase bag sales on their website with a little help from your friends… In today’s challenging retail environment, brand marketers are looking for creative ways to engage with their target audience in hopes of getting their products added to more holiday wish lists.  Now, new evidence is driving brands and…

Versace Live Streams First Red Carpet Event On Facebook.

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Fan Exclusive Video – LIVE and only on Facebook. What’s it like to walk the red carpet? How will you handle the rush of paparazzi fighting for the perfect shot of you from every direction? Can you keep your composure as you stride right past the hottest international models, Hollywood A-listers, legendary artists, New York…

“Social Media ROI” should not be an oxymoron.

Remember the old days (2008) when so many brands were trying to decide whether or not to engage in social media?  Today, the hot question on the minds of brand managers is “Now that we are here, how do we measure and increase brand value from these investments?” According to the latest report from eMarketer.com,…

The #1 women’s online destination arrives on Facebook.

  iVillage is one of the first and largest communities for women online. Their decision to make the move onto new social media platforms including Twitter and Facebook was more than just a ploy to increase traffic back to their page. The brand is focused on extending its community onto these platforms in a way…