Blog Archives


Social Commerce is Fashionable: Mark Curtis at Fashion 2.0

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Mark Curtis, Found and Presidient, enter: new media is heading to the Greenhouse to cultivate some vegetables this afternoon. No, no he’s not. He’s heading to GreenHouse at 150 Varick to speak on a panel of experts on Social Commerce at the Fashion 2.0 Meetup. He will be joined by Rooly Eliezerov, President & Co-founder,…

Major League Baseball Teams compete on the social media playing field

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Stats-loving baseball fans can get even more geekd up about the 2012 Major League Baseball season: Now they can influence their teams stats… on the social media diamond. We teamed up  with popular Cleveland Indians fan blog “Did The Tribe Win Last Night?” (“DTTWLN”) to launch a new online competition that pits Major League Baseball teams…

The (American) Eagle Has Landed!

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                        It’s pretty scary that the holidays are right around the corner. Holiday lights have already kicked Halloween candy to the curb. What’s not scary is when retailers take the zing out of gift shopping by practically doing it for you.  We worked with…

Not Now, Arctic Puffin! It’s The Entertainment Roundup!

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                            Fox Makes Birdwatching Fun Through Social We love this! In an attempt to promote its new movie The Big Year, starring Steve Martin, Jack Black and Owen Wilson, Fox has teamed up with the National Audubon Society to release a unique…

If You Thought Social Media Was Spooky Before…

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                            We are less than 4 days away from Halloween. But really, who’s counting? For some, their costume choice has been carefully and thoroughly thought out for months, with details decided down to the T. But for others, the collective bunch who…

Sears Goes Zombieland & 2D Fashion Declared OVER: Fashion Roundup!

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                Because 2D Fashion Is So Last Season Norma Kamali isn’t a stranger to using social media to the fashion brand’s advantage but this time it’s been taken one step further and gone 3D. In placement of presenting the Spring 2012 line in person per fashion show, the…

Beautiful Brahmin! Holiday Fashion Hits The NYC Streets

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                        Feast your eyes on the Brahmin Holiday 2011 Catalog! We worked with such an incredible team of talent to pull this campaign together. Brahmin is all about redefining timeless style and delivering elegance to the hands and arms across generation. To get the…

Virtual Fitting Rooms, Digital I.Q., & Growing Gilt: Fashion Roundup!

Zegna Virtual Fitting Room

                            Zegna Zeroes in on Making Online Fit Easier Who says you can’t have an in-store experience shopping online? Menswear brand Zegna now offers online consumers the opportunity to get as close to trying on their products as possible with a virtual…

enter:gallery hosts reception for Wesley Berg’s “Fair Chase”

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                            I forced myself not to go to the third floor since Wesley Berg installed his work.  I wanted to prolong the gratification. It was worth it. From 7:00pm to a bit later than expected friends and strangers trundled to enter:gallery to…

Mashable Speaks! Where The Zuck Is the Timeline?

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                    Here are some bullets, because we like bullets over here: People who “hacked” right away were given the Oct 6 date of publishing (if they didn’t select to “Publish Now”) Others were given a publish date of October 19 Official rollout seems to vary from…