We love a new pair of shoes any time of the year, but this month Vince Camuto chose enter:new media to concept, develop and execute a solution to boost viral engagement and fan growth on its Facebook Page and we responded by creating a Daily Giveaway application! To celebrate the new year and reward its fans, Vince Camuto gave away a pair of shoes every day for two weeks!
The campaign included a fan exclusive application that let users choose their favorite Vince Camuto shoe and share their love on their Facebook profile. Each day, Vince Camuto would select a winner who was gifted their favorite pair of shoes. The application has enjoyed fast entries and has helped the brand surpass their goal of 100,000 fans!
Users access the application first by Liking the Vince Camuto Facebook Page. Users are prompted to enter their name, email and agree to the terms and conditions before they are taken to an instructions page with three pairs of shoes. Users choose their favorite shoe by entering the name in the comments box below and why they LOVE them. Once they hit Post they are instantly entered to win their favorite pair and the post appears on the application’s feed.
But here’s what makes the application viral: their comment is posted to their Timeline and friends’ News Feeds encouraging them to Like the comment. Users who Like the comment have their “Like” posted to their own Wall. The user with the most Likes wins their favorite pair of shoes.