VMAs sets Twitter record and gives fans second screen experiences
What would this week’s Entertainment Roundup be without at least a bit of coverage of Sunday night’s MTV Video Music Awards? The VMAs achieved the title of most tweets of any awards show to date, with an estimated 10 million tweets @MTV and using the #VMA hash tag – 8,868 tweets per second! MTV also delivered a second screen app for computers, iPhones and iPads where users tracked every celebrity’s tweets from a handy seat map and gain first access to video content after performances. The Twitter Tracker also provided a “buzz” tab displaying the most-shared photos of the night – including of course, Beyonce proudly rubbing her belly!
Miramax And Universal To Stream Movies on Facebook
Miramax Films and Universal Pictures are following the trend of streaming movies on Facebook. Miramax has introduced “The Miramax eXperience” which features 20 films on its Facebook Page available to stream for 30 Facebook Credits (equivalent to $3). Users can also view free clips, play games and share reviews on films via Facebook. Streaming giant Netflix is also developing Facebook integration. The real meat will be their success metrics!
Ticketmaster Turns Its Seat Maps Social
Hopefully this will put an end to the teenager screaming “Where are you?” into her cell phone at your next rock concert! Ticketmaster has introduced a social element to their interactive seat maps, so that customers can see where their Facebook friends are sitting at most events and tag themselves in their seats. Once a customer buys a ticket, they have the option of making their seating location public to Facebook friends. Friends can then search for that customer’s seat and buy the closest ticket possible. Read more on Mashable!
Bravo and OKCupid Partner for Most Eligible Dallas
Our social muse Bravo has teamed up with OkCupid to promote its new show “Most Eligible Dallas”, which follows the top single socialites in Dallas. The show has a branded channel on OkCupid’s site, integrating cast members into users’ searches. Each cast member has their own dating profile and users can learn more about each person and watch video bios. Famous for its dating statistics, OkCupid has also done some research on the Dallas dating scene in comparison to other cities. This is OkCupid’s first foray into partnerships, its membership is free and survives on discreet advertising alone.
Shazam’s first Shazamable promo for Grey’s Anatomy
In a new step in interactive TV advertising, fans of ABC’s Grey’s Anatomy can now use their Shazam app to tag promos for Grey’s Anatomy and unlock extra content such as sneak peeks of the upcoming season. ABC intends on releasing more content through Shazam such as a music video by a featured artist and more scenes. Shazam is currently available on iOs, Android, Blackberry, Symbian and Windows Phone 7.
Read more here: http://socialtimes.com/exclusive-greys-anatomy-content-available-via-shazam_b76478
By: Kate Collinson
