Facebook took a big step in the right direction today by announcing a set of new privacy settings. The features, which will be rolled out in the coming weeks, will give users greater privacy control, and it seems this will not come at the expense of existing functionality.
Translation: the new privacy settings are unlikely to jeopardize the efforts of brand marketers and managers using Facebook to promote their products.
The singular objective of the Facebook security enhancements has been to protect the consumer, not to impede the efforts of marketing users. Consequently, brand marketers shouldn’t be alarmed by the new privacy settings: expect little net change to your marketing operations.
According to All Facebook, five major security enhancements were announced: