Monthly Archives: February 2010
The (Colbert) Nation Loves Our Latest Custom Facebook Tab
For Comedy Central and The Colbert Report, sponsor of this year’s U.S. Olympic Speed Skating Team, the trek of the torch to Whistler, British Columbia brings an opportunity to engage more deeply with their fans. Colbert and Comedy Central teamed with enter:new media to create a custom Facebook tab to act as the social media…
iVillage contest entices Facebook users to act
The purpose of social media marketing is engagement. Rather than merely amass legions of fans who forget about you once they click, you need to deliver unique opportunities for them to click, comment and forward. Social media use, in this manner, reinforces brand visibility, cultivates loyalty and triggers an interest in other fans to…
