Monthly Archives: September 2009
The #1 women’s online destination arrives on Facebook.
iVillage is one of the first and largest communities for women online. Their decision to make the move onto new social media platforms including Twitter and Facebook was more than just a ploy to increase traffic back to their page. The brand is focused on extending its community onto these platforms in a way…
WWD feature on social media shines spotlight on enter:new media.
Monday’s Women’s Wear Daily put the spotlight on social media with an article featuring an interview with enter:new media president, Mark Curtis. In addition to weighing in on the e-commerce impact social media can have for fashion accessory brands, Mark was able to touch on the importance of luxury brands controlling the context of their…
Versace: #FNO Live On Twitter
Versace knows how to launch a twitter profile! Within hours of debuting their first official Twitter presence, we were on the ground live tweeting from their 5th Ave boutique partying it up on Fashion Night Out (#FNO). Tweets never looked hotter as we caught supermodels Chanel Iman and Hana Soukupova posing for a packed house.
For YMI, Becoming a Fan Has Its Privileges
YMI Jeans takes the value of its relationship with its fans on Facebook very seriously. Whether it’s giving away a free pair of jeans or a Fan-exclusive Shopping Spree, YMI is making every effort to make sure its fans get the royal treatment. Recently, YMI is also using conversations on Facebook to provide an extra…
We’re Kind Of a Big Deal (in Germany)
Everybody is looking to get fans on Facebook. Why? Because the lifetime value of that fan relationship can be enormous if handled with the right social media strategy and execution. No wonder the industry is looking high and low for best practices in netting as many fans as possible. enter:new media’s work on VH1’s Facebook…
