It’s not just search that is losing power to the increasingly relevant social platforms. Blogs, once the most immediate source for news and real-time reporting on “what’s hot” are now facing stiff competition from the constant streaming of Twitter and Facebook. This is why you saw so many blogs this week rushing to add Facebook streaming to their distribution platform that already included RSS and Twitter feeds.

Why is this happening? Let’s take a deeper look.  Blogs first rose to power as a major challenge to mainstream media since virtually anybody could create a blog and begin to publish information in real-time to an unlimited audience. Still, you needed to “set up” the blog, build a user base, and then generate a steady flow of content a step further. With virtually no technical set up, and no pressure to publish anything more than a single phrase of content at a time, blogs are starting to look a lot like the old guard.