enter:new media is a leading social media marketing firm that helps clients drive measurable brand value through an integrated approach to application development, viral content, community management and media relations.
Brands often ask us if we design and build websites. Of course we do! In fact the sites we build kick bootay. Check out our latest creation. We gave our beloved client WeightView a new web makeover more in line with their brand and maturity of their overall business. It’s been pretty fun giving WeightView their very own before and after image.
If it wasn’t enough that we created the #1 FB application for WV, according to WeFollow, WeightView is now the #1 tweeter in the weight category. We started tweeting for WeightView only a few months ago and it has taken off beyond our expectations. We truly believe the secret to this success is, well… we take that back, it is not a secret at all. We mix up the type of things we tweet about, such as post links to interesting articles, comment on what others in the community are doing, and engage with our community with frequent one-on-one conversations. Most importantly, we provide motivation, which is what WeightView is all about!
It’s not just search that is losing power to the increasingly relevant social platforms. Blogs, once the most immediate source for news and real-time reporting on “what’s hot” are now facing stiff competition from the constant streaming of Twitter and Facebook. This is why you saw so many blogs this week rushing to add Facebook streaming to their distribution platform that already included RSS and Twitter feeds.
Why is this happening? Let’s take a deeper look. Blogs first rose to power as a major challenge to mainstream media since virtually anybody could create a blog and begin to publish information in real-time to an unlimited audience. Still, you needed to “set up” the blog, build a user base, and then generate a steady flow of content a step further. With virtually no technical set up, and no pressure to publish anything more than a single phrase of content at a time, blogs are starting to look a lot like the old guard.
We got Parenting magazine to give WeightView a shoutout this month in their piece, “Working in Working out”. The story gives moms tips on how-to fit excercise into their busy day, and it recommends using WeightView as a visual motivator for achieving their weight loss goal!
Advertising Age reported this week that more and more sites such as Café Mom, Evite, Tagged.com, Twitter, PerezHilton.com, and Dlisted are all receiving a greater portion of their traffic from Facebook than from the big “G.” We see this as being the beginning of a major shift in power. Watch for two things to happen:
1. More budgets once designated for SEO to shift to FB management.
2. Look for news reports of Google making a play to buy Twitter. Now that would make things really interesting.
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It’s now hot to tell your audience to “follow you” on Facebook, as opposed to simply becoming a fan, as the new public profile enables brands to share a stream of content in a much more fluid way than the old way of pushing out “updates.”
You can now target people within 10, 20, or 50 miles of a particular city. This radius targeting greatly expands the reach for our geo-targeted campaigns. In addition, we can now target users by language.
Need to reach single Spanish-speaking gay men in their twenties who live within 20 miles of San Francisco and work for Google? Yeah, we can help you with that.
It wasn’t enough that virtually everything else changed about the business pages this week – they even changed the name. Business “Pages” are now called “Public Profiles.”
On Valentine’s Day the enter team showed some love to Giftybox with a placement on NBC Today Show’s “Valentine’s Day Gifts for under $50” segment! Giftybox’s Classes package was the star of the show -after all, who doesn’t want to be sent on a tango, salsa, dog training, martial arts, yoga, knitting, jewelry making, photography, music, painting class experience?
It didn’t take long for Kaplan Test Prep and Admissions to recognize that the SAT/ACT-studying market is spending a lot of their free time on Facebook. In fact, we helped them create their first Facebook applications over a year ago, specifically designed to let teens deal with the stress of testing and the admissions process.
Fast forward to today and boy how the demographics of Facebook have changed! Almost half (45%) of Facebook’s US audience is now 26 years old or older, and the fastest growing age group by total users is 26-34. Facebook is no longer just for kids- time to expand to their other markets, the grad markets.
SO… we have just launched a highly specialized application for 2nd year Medical students studying for the US Medical Licensing Exam (USMLE), called the Kaplan USMLE Qbank Challenge. The application helps med students prepare to take an exam that will largely determine their fate in landing a residency at a top-tier hospital (no pressure or anything). It gives them the ability to challenge themselves, and their peers, to three questions daily, straight from Kaplan’s test prep material, free of charge- who doesn’t love free stuff?!?! Users can to accrue points, which can then be redeemed for Kaplan materials (e.g. 20 points – 20% off of Anatomy Flashcards, 40 points – 25% off USMLE Pharmacology, etc.)
While mangy brands are leveraging Facebook as a key part of their marketing plan, e.g. Skittles, Burger King, Mountain Dew, Dunkin Donuts, etc., Kaplan is taking some pretty progressive steps by creating useful applications with social gaming hooks, publicly demonstrating the quality of their content, and making it easy for users to convert into customers.
Think that’s cool? Apparently, you’re not alone. Inside Facebook thinks it’s pretty nifty too.
...browsing the enter: new media archives for March, 2009.
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