Archive for December, 2008

WatchAndDiscuss.com: You Scream, We All Scream

December 16th, 2008| Posted in Community Management

scream your guts out!

AHHHHHHHHHHHH! The latest promotion on the video upload site we created for VH1 has been frighteningly successful.

To help promote the season finale of the VH1’s show “Scream Queens” users were asked to upload videos of themselves screaming into the camera. The payoff? The best, most blood curdling screams were featured ON AIR in prime time during the channel’s Night of 1000 Screams promotion.

Congrats to enter employees Ram Reddy and Kelly Mcklosky who both rose to the challenge with video screams so convincing they made the final cut on air! Check it out here.

Many thanks to the enter:communication team for starting to get the music scene involved too!

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Ain’t No Party Like A Karl Party

December 15th, 2008| Posted in Media Relations
Karl Karaoke - Hot!

Karl Karaoke - Hot!

What do Karl Lagerfeld, Karaoke and (our client) Giftybox all have in common? They were all a part of last week’s reader Photoshop challenge on Racked.com. This popular shopping blog ran a Karl Lagerfeld Photoshop contest featuring two GiftyBox products as the big prize.

According to the blog, the contest got “completely out of hand”. There is Karl clipping his toenails in front of his cabin. Karl shoveling snow in Vermont. Karl fishing, riding the subway…and my personal favorite Karl hot tubbing with the chicks from the Girls Gone Wild. Go Karl Go Karl Go.

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A Gifty Trick: Turning Cyber Monday into Cyber Week

December 8th, 2008| Posted in Media Relations

picture11

It’s a tradition as old as Amazon. The Monday after Thanksgiving is the biggest online shopping day of the Year.

So how can your PR team help you maximize your results on the big day? What id we turned “the big day” into “the big week?” For client GiftyBox, we helped turned Ctber Monday into Cyber Week with new placements and  promotions hitting online gift guides, blogs, and sites every day. We didn’t stop there. The hits keep coming as we make our big punch to get the word out about the coolest experiential gift idea available- www.giftybox.com

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Storytime Smackdown

December 2nd, 2008| Posted in Community Management
The indian in the cupboard vs. Stuart Little

The indian in the cupboard vs. Stuart Little

In a true labor of love, the new media team just released a new Facebook poll to determine the greatest storybook character of all time!

Storytime Smackdown can be found on the Kaplan Test Prep Facebook page and is the result of a partnership between our client, Kaplan Test Prep and Reading Is Fundamental.

Check it out each week as the poll goes through a NCAA Tourney-like format complete with character

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Life&Style

December 2nd, 2008| Posted in Media Relations
Michele Trachtenberg's Virtual Weight Loss

Michele Trachtenberg

The stars seem to be lining up for WeightView. Perfectly timed with the soft-launch of WeightView’s new Facebook application, enter’s communications team snagged a choice placement in this celebrity weekly featuring our client and the new FB application. Combined with the grass roots buzz and blog placements our team arranged, Life&Style’s coverage drove a flood of over 1,500 organic app installs within three days of the issue hitting the street.

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